Running a business can be a very daunting task. You spend a lot of time, money and energy in making sure everything is running smoothly. And in the end, if something goes wrong, you’re the one to take the blame.
Every company faces certain stumbling blocks, too often than we’d like to admit. Whether it’s a campaign not bringing in the results you expected, deadlines being missed or just a lack of staff to implement your marketing vision. We’ve all been there, and it can get very frustrating.
But remember, for every stumbling block that appears, there’s an alternative route you can take, and using a resource service provider can be exactly this.
So, what are the benefits you can reap from resourcing your marketing efforts?
1. Grow Your Business
Most of the time, companies are the victims of their own success. Business is going well, clients are coming in, and with that, the workload is significantly increasing. However, the marketing team can only handle so much before they become overwhelmed by the sheer amount of workload presented. So, what can you do to help them out?
The first answer that probably comes to mind is: Just hire more people!
Having a dedicated team working as an extension to your in-house marketing efforts can let you focus on the tasks that you feel are a priority. One of the best things about hiring outside help is that it is scalable. Whether you require a graphics designer or an entire team of video editors – resourcing is a very flexible option.
So, you’ve decided to expand your team. But, where will you find the budget to hire these new people?
2. Reduce Costs
Recruiting can be a very costly and time-consuming process. You’ve finally found the perfect candidate, and you’re both very excited to start this new working relationship. But, during salary negotiations, you just realise this person is simply out of your budget. Now, imagine needing five of these people.
With resourcing, you can save thousands of pounds on HR-related costs. You get highly qualified, integrated remote employees, at only a fraction of the cost you’d be paying if you went through the normal hiring process. If you’re interested in learning more about how you can save up to 60% on employee-related costs, click here.
And don’t even get me started about the amount of time you can save.
3. Save Time
At the risk of sounding cliché, time is money. As the company grows in size, the time that you would otherwise dedicate to your marketing diminishes. The less time dedicated, the lower the number of customers, which leads to a vicious cycle of losing out on revenue. All because of a lack of time.
By resourcing, you won’t have to worry about time constraints ever again. You can go along with your daily job, while the external team works on your everyday marketing tasks. So, instead of worrying if the website is mobile responsive, you can use that time to search for a new investor.
4. Hire Specialists, Not Generalists
If your car broke down, rather than trying to fix it yourself, you'd probably take it to an auto mechanic. If you spilt a glass of water all over your laptop, your initial response would most likely be to take it to a computer repair shop.
We all know just how vast and complex the world of marketing is. There are so many different areas to specialise in, which makes it very hard to find the exact persona you require. Now, don’t get me wrong, there’s nothing inherently wrong with this. But what can you do to ensure all your marketing needs are covered?
Well, the wise thing to do would be to hire an external marketing specialist. A huge advantage to resourcing companies is that they have experts that allow you to create teams of people with skillsets that cater exactly to your needs. Whether it’s PPC, SEO, SEM or SMM, rest assured that these companies have the right people for you.
5. Get a Fresh Perspective
Another problem that marketing teams (and companies in general) face is a shortage of new ideas. After working together for so long, it’s only normal that the team’s creativity won’t be at the highest level. Either they’ll start rehashing the same ideas or they’ll just have a creative block.
This is where having a resourced team can come in handy. Because they’re an external workforce, it’s much easier for them to give an unbiased opinion and a fresh perspective on your overall marketing strategy.
And who knows, maybe the next game-changing idea is just one resourced team away…
If you’re interested in resourcing your digital marketing, give us a call! We’d love to have a chat and share some amazing experiences we’ve had in this domain.